The two-day training attracted over 100 SMEs from the Western, Eastern, Northern, and
Central regions of Uganda. The sessions were conducted through a physical, face-to-face
approach to ensure interactive engagement and hands-on learning. The training was
facilitated by three facilitators from INFO-CODE, each focusing on a specific thematic area:
- Business Planning
o Understanding the components of a Business Plan
o Market analysis and competitive positioning
o Financial planning and forecasting
o Case studies and group exercises
- Risk Management
o Identifying business risks (internal and external)
o Developing risk mitigation strategies
o Crisis management and continuity planning - Digital Skills for Business Growth
o Digital marketing strategies (social media, Email Marketing)
o E-commerce platforms and online payment systems
Methodology
- Interactive Lectures and Presentations
- Case Studies and Business Simulations
- Q&A Sessions and Peer Learning
- Post-training Evaluation and Feedback
Outcomes and Impact
- 100 SMEs trained, with over 85% demonstrating improved knowledge and
capacity in the three key skill areas. - 95% of participants expressed satisfaction with the relevance and delivery of the
training. - Over 70% of participants developed draft business plans and digital marketing
strategies during the sessions. - Participants expressed confidence in adopting digital tools and risk management
frameworks in their enterprises.
Challenges Encountered
- Limited digital literacy among some participants
- Connectivity issues during virtual components
- Time constraints for more extensive practical sessions